We have always tried to bring the advantages of brick-and-mortar retail into the online shop. Touching and handling products is difficult, immediate availability doesn't work with big boxes. But consultation and advice – that's the core factor of brick-and-mortar retail.

We want to ensure that our customers have an absolutely great customer journey and experience on our website. Our customers need to understand intuitively where to find the product to quickly add it to the cart, get to checkout, and then be happy with the product when it arrives. That's our big goal and Neocom helps us achieve this.

Neocom simplifies the product search in a complex assortment significantly. In the Admin Portal we can access different analysis, get insights into our customers needs and make changes in the advisor ourselves at any time.

Choosing a Steiff product is often an emotional decision, whether as a gift or a lifelong companion. With Neocom, we help customers find the right product by combining storytelling with guided product discovery. This creates a confident and joyful buying experience that reflects the quality and heritage of our brand in the digital world.

We wanted actually something like a product adviser. Similar to what's happening in the store, and we chose Neocom for it. And now we are seeing that we have doubled the conversion rate of people that interact with the product adviser. And we're seeing the average order value is also double from someone that instead didn't.

Choosing the right luggage depends on travel style, duration, and personal preferences. With Neocom, we guide customers through these decisions while also generating qualified leads and valuable customer insights. The impact is clear, with an average order value uplift of 23.1 percent and an average selling price uplift of 18 percent.

Our portfolio spans very different health and wellbeing needs, from blood pressure monitoring to massage, EMS and light therapy. With Neocom, we guide customers through complex product choices across multiple categories and countries in a consistent and scalable way. This allows us to deliver expert level advice digitally, while continuously expanding to new markets and use cases.

The E-Bike Advisor isn't just a nice-to-have. It's essential for our business. We're actively pushing as much traffic as possible to it because it solves our biggest challenge: helping customers who don't know where to start.

With Neocom’s digital shirt advisor, we’ve finally brought the in-store experience online — guiding customers through our 1,500+ shirt range as if they were speaking with a personal consultant. It’s made finding the perfect fit simple and intuitive.

Planning a bathroom involves many interdependent decisions and a high level of investment. With Neocom, we guide customers through complex product choices and help them make confident decisions. The result is a measurable business impact, with an average order value uplift of 39 percent and an average selling price uplift of 70 percent.