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How emma & noah doubled their conversion rate with Neocom's guided selling solution


revenue uplift per user


AOV uplift


conversion rate uplift

About emma & noah

emma & noah was founded in 2018 in Düsseldorf and stands for lovingly designed baby products made from natural materials and sustainable production. Their goal is to lead the world away form fast fashion and towards conscious consumption. To achieve this, experts such as midwives, parents and the community are involved in their daily work.

The case

Especially when it comes to the topic of pregnancy and parenting, there is often uncertainty and there are many sources of information. emma & noah summarizes the most important tips in many interesting blog articles for expectant and new parents.

Neocom's advisor helps exactly where customers could struggle - like real sales assistants in stationary retail. With customer-friendly and understandable advice, the emma & noah community gets the information they need, in the right place, to find the perfect product. After a short period of time, the numbers were already in favor of Neocom's Guided Selling solution and its performance.

emma & noah now has two advisors: first equipment for babies and sleeping bags for babies. Here they manage not only to advise its community optimally, but also to significantly improve important KPIs and increase sales. The success and KPIs achieved by emma & noah speak for themselves.

Besides the doubled conversion rate, they also achieved a 5 percent higher average order value (AOV) of all users.

Find out how they did it!

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