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How fahrrad.de simplified selling of complex products like e-bikes with guided selling

About fahrrad.de

fahrrad.de is part of the Internetstores group and sells more bikes to people than any other specialty retailer. The unique product variety includes bikes, clothing, equipment and accessories. The huge assortment with almost 50,000 products and around 700 brands is complemented by professional advice from bike experts.

The case

The variety of products, fahrrad.de offers, often needs extensive knowledge about this category in order to make an informed and confident decision to buy it. Especially with more expensive products, like e-bikes, a customer wants to find the perfect product for his or her needs. For this, prospective buyers normally have either the possibility to read different blogs/ articles or the use of complex filter options. Both often leads to frustration. With the guided selling solution from Neocom, fahrrad.de can now offer their customers an easy way to find his or her perfect matching product.

Neocom's advisor helps exactly where where customers could struggle - like real sales assistants in stationary retail. Instead of having to decide between abstract product features, consumers are asked about their requirements and personal preferences in a vivid way. Based on the product data of fahrrad.de, Neocom's AI-supported product advisor is able to guide customers precisely to their desired product. Satisfied customers show how high the demand for detailed yet concise advice in online retailing really is.

On average, 80 percent of all visitors use the Neocom conversation.

Now, Neocom not only covers the advice for e-bike, but also for roadbikes, tubes, tires, locks, child safety seats and lighting.

Find out how they did it!

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